THINK INSIDE THE BOX by Allan Lynch / by Stefan Bolduc

The meeting and event industry has rethought technology, program elements, room design and where and how groups meet. Advancing these changes is a society that has embraced a new style of creative collaboration with colleagues, actively participates in micro-lending for new enterprises and social causes via crowdsourcing and champions the growth in gourmet food trucks, as well as 􀏐lash mobs and pop-up events.

So, in the continuing quest for event hosts to appeal to a mobile, independently minded attendee, could the next big innovation not merely be out-of-the-box thinking, but a reinvention of the box? Speci􀏐ically, consider the potential role of shipping containers as actual pop-up event venues.

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